Viviane Lu is a fashion designer with an atypic path.

She first studied Economics in Beijing Technology and Business University where she has graduated with a BA degree. After working in the film industry for years, she gradually developed her interest in Design. She started to study Fashion Design in ESMOD Beijing and decided to move to Paris to complete her BA degree in ESMOD Paris.

Viviane Lu started to work as a stylist for A list Chinese celebrities earlier before she graduated, assuring their looks for attending global prestigious events. She also worked as stylist for celebrity fitting room for famous international brands when they held fashion shows in China.

After she worked with the best, Elie Saab in Paris and 3.1 Phillip Lim in New York, Viviane Lu finally decided to launch her own brand in Paris in 2014. Her first couture collection was presented during the Fashion Week ss2015 in Shangri-la Paris and Vendôme Luxury 22 Trade Show.